The Keep A Breast Foundation I Love Boobies Silicone Bracelet. 50% of the sale of this bracelet benefits Keep A Breast's prevention and education programs. Keep A Breast's "I Love Boobies" Campaign is a unique national campaign that develops a new approach and positive style of communication about breast cancer. The campaign is meant to encourage young people to target their breast health. The T-shirts and bracelets act as an awareness-raising tool, allowing young people to engage and start talking about a subject that is scary and taboo and making it positive and upbeat.